Monday, August 20, 2007

Spender or Investor?

There are two choices we can make when it comes to what we do with our money. We can spend it, and get no return, or invest it and see a return.

Before I go any further, I want you to know that I am using the word Money in this blog posting, but it could be time, energy, or thought. Any of my physical or mental resources can be used to invest, or spent. The choice is ours to make that choice.

Money can be spent to receive a good feeling, which will only last for a short time. There will no lasting benefit or return. A good example is buying an ad in a coupon book that you know, from history, will see no new customers.

Money can be invested where at a later date it will bring back that money along with a percent of the original expenditure. An website that is tuned to your customer base, along with a newsletter will not only bring in new business, but repeat business.

Money is wasted when investments are not researched. The most common waste is on impulse purchases. These are goods that will be sold at the following summer's yard sale for a fraction of the original price.

A good business person is an investor not a spender. They are always looking for a return where they place their time, energy, and money.

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