Theory or Reality

If you have been around for any length of time you know that theory does not put food on the table in the real world. It is getting your hands dirty and working in a chosen trade, starting from the ground up.

I just got through reading a forum posting, over at PC Magazine. The guy who wrote the post has a pretty high rating. He had wrote an okay article about Email marketing.

I got two sentences into his article and stopped. Then I took a breath and scanned the remainder six paragraphs. It was all textbook theory. It nothing new. I would not be surprised if it was not rewritten from some other place on the internet.

When someone has been in the middle of a project. You can just by how they sound, if they are reciting words, or if they are speaking from experience.