Thursday, June 28, 2007

Courage Is Not Emotion

I wrote yesterday about courage as a business owner. Today, I must make note that courage as a business owner is to keep going when things look the blackest. Money is coming in, but not enough to meet basic overhead.

Maybe that is why so many new businesses fail? The new owners is not use to $200, $400, or $1,000 a day being deposited in the bank account. He or she thinks they are getting rich, but in reality all they are able to do is very keep ahead of the creditors.

When reality takes hold, it is not a time to faint, but to press on. Follow the dream. Adjust to make the money coming in cover expenses. Then press on to where times will get easier.

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