Look, Listen, and Learn

Before any major change can be made in either marketing or structure of a business, there must be some level of research. The degree of changes must be exceeded by the degree/level of research done before those changes can take place.

Last night I was watching on a PBS television station about WWII. Some of the greatest blunder done by U.S. and British generals happen when they acted on what seem like the right thing to do. The result was the lost of hundreds of lives and thousand of wounded men.

Yes, starting, operating, and directing any business is a risk. The risk level can be greatly reduced by research and testing. Before any major action or direction is committed. That is why I have titled today's blog post; Look, Listen and Learn.

Anyone who looks and listens must learn from what is observed and heard. Then a course of action can be planned. Then that planned can be implemented with some surety of success.